Company Profile: Hurley

Everything you need to know about Hurley is in this article, including a brief history, important milestones, brand ambassadors and more. The Hurley brand was launched into the spotlight when they sponsored John John Florence, who won back-to-back world titles on the 2016 and 2017 World Surf League tour. From a relatively niche brand they went mainstream and many surfers shifted to purchasing John John-inspired apparel – like his signature Phantom boardshorts. In 2020 John John parted ways to create
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