Local Businesses In A Town In Virginia Start A Sign War And It Escalates Quickly

Ed Bridge, the owner of Bridge Kaldro, a music shop in Christianburg, Virginia, received an interesting proposition from his employee. A sign war. He had never heard of it before but the idea seemed fun. So Bridge put up a message daring a neighboring business: “Hey Super Shoes, want to start a sign war?” And they accepted the challenge.

But what eventually started as a fun little challenge quickly grew to a global phenomenon. Now, over 22,000 people from around the world are keeping tabs on the battle through a Facebook group, waiting for the next laugh.

“I’m just so humbled because this is bigger than my little music store,” Bridge told WSLS 10 News.

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: Christiansburg, VA Sign War

Image credits: Christiansburg, VA Sign War

Image credits: Christiansburg, VA Sign War

Image credits: Christiansburg, VA Sign War

Here’s what people have been saying about the sign war

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