CIRP: Apple and Android are tied at 50% new activations in the US in Q2

Apple accounted for half of US phone activations in the months April through June, per a report from the Consumer Intelligence Research Partners (CIRP).

This is the first time in a long while where Apple is able to match Android in the second quarter, with the Google OS normally accounting for around 60% of new activations in the period.

Mike Levin, co-founder of CIRP, says this is due to loyalty and switching – iPhone users have a higher 93% loyalty, compared to 88% for Android users. And iPhone users are more likely to buy another iPhone than to switch over to Android.


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