Company Profile: Oakley

Oakley is one of the most recognisable active sports and lifestyle brands. Since the 1980s, the development of cutting-edge technology has been their core value. Most noticeably, the Prizm high definition sunglass lenses have set new industry standards. Oakley burst onto the scene when they sponsored Greg Lemonde for the 1985 Tour de France. Lemonde wore the early design of Oakley Blades, which evolved into the iconic Razor Blades. The cycling world was abuzz with people talking about Greg’s new
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