The RVCA brand (pronounced Rew-Ca) was developed around the balance of opposites. Nature x Industrialisation. Woman x Man. Past x Present. The future, today, tomorrow and life. PM Tenore and Conan Hayes developed a brand that would combine art, music, fashion and modern lifestyle. RVCA is one of the few companies that transcends action sports. Firmly embedded in the lifestyles of surfers, skaters, snow sports, combat sports and urban fashionistas. RVCA designs create their own niche, setting them apart from
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