CIRP: Apple tops user loyalty chart in the US

Apple has always enjoyed a strong position in the United States – and the latest report from Consumer Intelligence Research Partners (CIRP) revealed over 90% of iPhone users remain loyal to the brand. For comparison, under 70% of Samsung users purchase a new phone from the same company.

CIRP pointed out that a large part of that is the vertical integration that means Apple is the only company to make iOS devices. In comparison Android users easily can move from one maker to another while retaining their favorite features. In fact the Samsung percentage is pretty high because American…

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