Winners and losers: Xiaomi

It has been a productive year for Xiaomi – it launched over 50 devices and that is just counting the phones. It also did a bit of rebranding by dropping the ‘Mi’ from its premium devices – starting in the second half of this year, the company goes with just “Xiaomi” + model number, just as it has always done in China.

The year isn’t over yet, the company plans to unveil one of the first phones with the new Snapdragon 8 Gen 1 – the Xiaomi 12 series – which will probably arrive with the stable MIUI 13 (a beta version is already undergoing tests).

Winner: Xiaomi Mi 11 Ultra

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