Standalone IGTV app officially discontinued, all video is now “Instagram Video”

Instagram has been doing a bit of housekeeping as it figures out how it should stay relevant in a world where TikTok has garnered so many users in the last few years. In its latest post, Instagram announces the changes it is making to solidify its video offerings, including the discontinuation of the standalone IGTV app.

Source: Instagram

As of this writing, the standalone app was last updated in August 2021 and it is still available to download from the Google Play Store.

Back when IGTV first launched, Instagram’s intent to compete with YouTube in longer format video led it to…

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