Samsung previews IFA 2022 event: It’s all about the smart home

Samsung will be part of this year’s IFA in Berlin, and the company previewed what it plans to unveil at the show. Jae Seung Lee, Head of Digital Appliances at Samsung Electronics revealed in a blog post that the Korean maker is betting on sustainability and energy efficiency in its future products, without naming what they could be.

The executive revealed three key steps which will make Samsung “the No. 1 energy efficiency brand in home appliances” – a bold claim that aims to reach a Net Zero Home.

JaeSeung Lee, Head of Digital Appliances, Samsung Electronics

The first step to…

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