Honor’s new AR/VR campaign transforms a famous Hamburg landmark

Honor had a pretty jam-packed keynote presentation at this year’s IFA 2022. You can read all about the announcements here, but the gist of it boils down to the EU debut of the Honor 70, Pad 8 and MagicBook 14. Honor also launched an interesting visual arts initiative during the presentation.

The Gateway to the Future is an AR project that aims to “enrich cultural heritage through the power of technology”. It consists of two AR experiences centered around the Wasserschloss – an iconic UNESCO World Heritage Site located in Hamburg. Honor partnered with ARLOOPA to bring the concept to…

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