Samsung dethrones Xiaomi in India in Q4 2022

According to new market research, Samsung took 20% of the smartphone market in India in Q4 2022, while Xiaomi took second place with an 18% share. Analysts believe that this is mostly due to the market “premiumization” in the country. Indians are now having more disposable income and are eyeing more expensive handsets.

Two years ago, the sub-$120 segment in India accounted for 41% of the total smartphone sales, whereas now, that share has fallen to 26%. In contrast, the premium segment (above $360) sees a two-fold growth of 11%.

That’s the main reason Samsung overtook Xiaomi, as the…

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